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A short call is simply the sale of one call option. Selling options is also known as "writing" an option.
Maximum Loss: Unlimited as the market rises.
Maximum Gain: Limited to the premium received for selling the option.
When to use: When you are bearish on market direction and also bearish on market volatility.
A short is also known as a Naked Call. Naked calls are considered very risky positions because your risk is unlimited.
why do ppl use it when it is not profitable?
can you show me if this is profitable?
sorry if you have mentioned but I overlooked.
http://www.optiontradingtips.com/strategies/short-put-option.html
Yes, the amount of shares remains constant, however, as the price continues to rise your losses magnify. If you are exercised, you will have to sell the shares to the option buyer at the strike price, not the current market price. So the further away from the strike price the stock is trading at, the greater your losses become.
http://www.optiontradingtips.com/strategies/short-straddle.ht ml
http://www.optiontradingtips.com/strategies/short-strangle.html